Posted: May 24th, 2022

VF Corporation Data Warehouse

Data Warehouse Case Study

VF Corporation Data Warehouse Case Study

Don't use plagiarized sources. Get Your Custom Essay on
VF Corporation Data Warehouse
Just from $13/Page
Order Essay

VF Corporation (NYSE:VF) is a global leader in the development of branded lifestyle apparel including women’s and men’s jeans, outwear, backpacks, footwear, sportswear and occupational uniforms and apparel. The company operates in six different business segments globally including contemporary brands, jeanswear, imagewear, sportswear, and outdoor action sports brands (VF, 2011). The most successful product division is outdoor and action sports, which contributes 38.1% (2009), followed by jeanswear which contributed 34.9% of revenue in 2009. Additional contributions by product division include imagewear, which generates 12% of total revenue, sportswear that generates 6.9%, contemporary brands that contribute 6.5%, and other services and revenue streams that delivered 1.5% of total revenue in 2009. What is unique about the company’s structure is the division by vertical clothing line dispersed throughout the Asian, Canadian, European, Latin American and U.S. markets. At present VF employs 46,600 throughout its global operations. At the close of its latest fiscal year, the company had generated revenues of $7.2B during FY2009 and a net income of $736M. This profit figures represented a 21.5% reduction from 2008 as slowed customer spending and a higher textile costs significantly slowed sales growth.

Figure 1, VF Corporation Stock Performance illustrates how well the company’s stock has appreciated relative to competitors over the last ten years. The competitors included in the analysis include Cherokee (CHKE), Dussault Apparel (DUSS), VOLV (VLOV), and the Warnaco Group (WRC). Comparing the stock performance of these companies over the last ten years to VFC shows how effective the use of advanced information systems are in rejuvenating a brand, as can be seen in the 2008 — 2010 timeframe in Figure 1 below.

Figure 1: VF Corporation Stock Performance

VF Corporation is well positioned to continue growing both in terms of market share and valuation as it is the only competitor based in the U.,S. market with such a widely diverse product line and branding positions across the spectrum of the market. VF also has the unique approaches to branding and segmentation based on geo-demographics as the case indicates. The use of geo-demographics for analyzing large data sets is differentiating the sales and profit performance of retailers (Adnan, Longley, Singleton, Brunsdon, 2010).

Case Analysis

There are many factors that contribute to the success of VF Corporation standardizing on a series of applications that enable them to complete geo-demographics and advanced market analysis. The legacy data, burgeoning in size, has begun to dwarf the scalability and performance of its existing personal productivity applications including Microsoft Access and Excel. There are many, many organizations still relying on these personal productivity applications to do data warehousing analysis when more advanced applications are necessary to support strategic initiatives (Weller, 2007).

The case study shows the success of VF Corporation in meeting their data management and analysis challenges by putting a challenge and very clear objective at the center of their efforts. This was the decision to integrate supply chain management, forecasting, and store expansion all into the efforts to gain greater insights into their customer base. This overriding objective of having the right product on the right floor at the right time illustrates how VF perceived the problem as not isolated, but as systemic to the entire business model of the company. Using analytics to create a unified, demand-driven supply network that could enable greater levels of business agility became the highest priority goal, which corresponds to the successful use of analytics to streamline retailing operations from other studies (Lewis, Hornyak, Patnayakuni, Rai, 2008). With the focus on how to optimize supply chain performance over time and make VF orders of magnitude more agile than it had been in the past, the company also moves in the direction of anticipating demand through forecasting more effectively than its competitors. This is because when a demand-driven supply work is created each source of demand and its variation must be anticipated (Lewis, Hornyak, Patnayakuni, Rai, 2008).

From Supply Chain Efficiency to Customer Segmentation Focus

Because of this focus on supply chain forecasting accuracy and efficiency, the need for capturing very specific customer data becomes critical. The case study portrays the capturing of segmentation data as focused on growing each of the brands mentioned that VF relies on this data to base marketing, location development and store introductions, and pricing strategies on. In reality, the data delivered for these marketing programs and location-based analyses is also providing an agile and scalable platform for VF to more effectively manage and mitigate its supply chain risk as well.

Relying on Alteryx for data analysis as it has superior capability to Microsoft Access and Excel in conjunction with the use of SRC Software for geo-demographic analysis, VF has created a workflow for translating data warehouses into the basis of marketing and supply chain strategies. The strategic goal of getting the right product on the right floor at the right time is further supported by secondary objectives of making data warehouses more efficiently integrated into the VF data warehousing and analysis tools. A secondary objective of more effectively creating an effective retail network is also shown in how the geo-demographic analysis is used for selecting, investing in and launching store locations (Thompson, Walker, 2005). Geo-demographic analysis can illustrate where the best possible income and age demographics exist to support a new store (Lee, Trim, 2006). In addition to these customer-centric measures of performance, geo-demographics can effectively be used to optimize a distribution network to mitigate supply chain costs and inefficiencies (Lewis, Hornyak, Patnayakuni, Rai, 2008).

Another factor that shows how VF is attempting to unify its entire business model with analytics is how focused the organization is becoming on making analytics real-time in nature to measure store, brand and location performance, which is an emerging best practice in the retail industry (Adnan, Longley, Singleton, Brunsdon, 2010). This focus on using geo-demographics to accelerate their entire business model is also seen in how the company is working to streamline the new market forecast or market potential insights as well. The use of geo-demographics to more effectively mitigate risk across customer segmentation, location selection and performance strategies, while developing more effective forecasts is critical to the profitable growth of retailing businesses (Foote, Krishnamurthy, 2001).


At first glance, it appears VF Corporation is being successful with geo-demographics due to its focus on using the insights gained to better manage branding, marketing and location-based analysis. In reality, the use of real-time geo-demographic data generated from their SRC systems are serving to unify its business model by providing greater direction and focus to its supply chain. This in turn creating a demand driven supply network (Lewis, Hornyak, Patnayakuni, Rai, 2008). The result is that VF Corporation is made more competitive using these techniques and translating data warehousing into a competitive advantage over time (Thompson, Walker, 2005).


Adnan, M., Longley, P., Singleton, a., & Brunsdon, C. (2010). Towards Real-Time Geodemographics: Clustering Algorithm Performance for Large Multidimensional Spatial Databases. Transactions in GIS, 14(3), 283-297.

Paul Sheldon Foote, & Malini Krishnamurthi. (2001). Forecasting using data warehousing model: Wal-Mart’s experience. The Journal of Business Forecasting Methods & Systems, 20(3), 13-17.

Yang-Im Lee, & Peter R.J. Trim. (2006). Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust. Marketing Intelligence & Planning, 24(7), 730-745.

Lewis, M., Hornyak, R., Patnayakuni, R., & Rai, a.. (2008). Business Network Agility for Global Demand-Supply Synchronization: A Comparative Case Study in the Apparel Industry. Journal of Global Information Technology Management, 11(2), 5-29.

Andy Thompson, & Jonathan Walker. (2005). Retail network planning – Achieving competitive advantage through geographical analysis. Journal of Targeting, Measurement and Analysis for Marketing, 13(3), 250-257.

VF, Inc. (1 February). Hoover’s Company Records,112083. Retrieved February 9, 2011, from Hoover’s Company Records.

Sally Weller. (2007). Fashion as viscous knowledge: fashion’s role in shaping trans-national garment production. Journal of Economic Geography, 7(1), 39.

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper

Expert paper writers are just a few clicks away

Place an order in 3 easy steps. Takes less than 5 mins.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
Open chat
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.