Posted: May 25th, 2022

Today’s climate of rapid-fire technology

Strategic Management Process/Vision, Goals, Objectives

This document examines the mission, vision, values, and goals of Kraft Foods Group. It does so primarily to denote the fact that these components are indicators of this company’s strategy. The document also aligns these components with the interest of stakeholders.

Don't use plagiarized sources. Get Your Custom Essay on
Today’s climate of rapid-fire technology
Just from $13/Page
Order Essay

It is exceedingly important for organizations within today’s climate of rapid-fire technology and constantly changing marketplaces to adhere to strategy. Due to the celeritous pace of both of these factors, there has been a tendency of many competitive organizations to assume that they can only remain competitive by refining operations processes, which involves cutting costs and increasing time to market of its products (Hammond, 2001). Nonetheless, an evaluation of one of the most successful enterprises within the food and beverage industry, Kraft Foods Group, reveals that an adherence to strategic positioning is a critical prerequisite for not only short-term success, but that which continues in the long-term. Kraft reinforces this notion by largely evincing its strategy within some of its most eminent company markers — namely its mission statement, vision statement, values and goals. An analysis of each of these respective facets of the company helps to shed a considerable degree of insight not only on the success of Kraft Foods Group as a whole, but also on the valuable impact and continuing relevance of strategy as a whole within today’s business climate.


The mission statement for Kraft Foods Group is somewhat twofold. One the one hand, the company declares “we are on a mission to be the best food and beverage company in North America.” On the other hand, the company also declares that its mission is to make Kraft “the best investment in our industry.” All things considered, both of these mission statements are fairly routine and actually denote very little about the advantageous strategy this company has employed to consistently remain one of the top purveyors of food and beverages throughout North America and the world at large. In fact, these mission statements are incredibly generic. In fact, Welch and Welch (2008) have observed that “the terms mission and valueshave largely developed into fathead jargon. Almost no one can figure out what they meantheygussy up a vague package deal along the lines of: “Our mission is to be the best fill-in-the-blank company in our industry.” Thus, it is readily apparent that the mission statement of Kraft Foods Group is fairly generic. It lacks the degree of specificity and detail that characterizes other mission statements that are credible examples of this type of literature.

Once this point is acknowledged, however, there are some aspects of this mission statement that attest to the type of strategy that Kraft employs with its company and which is responsible for its reputation as a leading purveyor of food and beverages. The second of these mission statements in which the company desires to be the best investment within its industry is a little more specific, and alludes to the specificity that abounds in its vision statement. This second mission statement not only alludes to the industry that the company is in, but it also identifies itself as a superlative investment. Such an investment is certainly something that gives employees to strive for, which is one of the things that good mission statements want to do. However, these statements should be a lot more detailed than the variety that Kraft is disseminating on its web site, and ideally should be indicative of the type of strategy that the company employs. There are other statements in which Kraft is able to do so quite successfully.


In much the same way that vision and mission statements provide a highly specific amount of information about a company and its strategy (particularly when they are written well), a company’s values also help to serve a very specific purpose. Quite simply, these should be a “set of company values describing how employees should behave in order to achieve the mission.” Although the mission statement of Kraft Food Company does little to yield any significant information about its strategy, its values are more detailed and indicative of how its employees should behave. The company’s values are neatly summarized in the subsequent quotation. “We will treat all employees with the respect they deserve. We will provide them with a safe workplace. And we will inspire them to do great things. Because we know that, every day, our success depends on the 23,000 talented, dedicated, diverse people of Kraft.” The values of this company not only allude to how the company will treat its employees, but also how its employees should behave accordingly. Those values, then, are talent, dedication, diversity, and inspiration. These values are actually well aligned with part of Kraft’s strategy. Inspiration is a key value that is part of strategy, because if an organization were attempting to merely reduce its expenses while spending time to market of its product, inspiration would not necessarily be a value. Inspiration implies a degree of creativity and innovation, qualities that are readily found in organizations that have a definite strategy.

The other values also help to denote certain aspects of Kraft’s strategy, and are commendable values in that they denote how employees should act while representing this organization. Talent is a value that is well aligned with inspiration. In fact, one can argue that with both inspiration and talent, anyone can achieve virtually anything — especially within the business environment. This value makes it clear that part of Kraft’s strategy is to innovate based upon talent. Dedication is another value that contributes very well to the culture of innovation that Kraft is seeking to engender and which helps to distinguish it from its competitors and to fuel its strategy.


In comparison to its mission statement, the vision statement of Kraft Foods Group is extremely detailed and one of the most salient indicators of its strategy. Its vision statement is

Our aim is to be North America’s best food and beverage company, and we’ll get there by continuing to offer products that consumers love, creating a performance-based culture that motivates and excites employees and becoming the best investment in the industry.

This statement is an appropriate vision statement in many ways, one of which is based on the fact that it functions as a future prediction and is not solely about what the company is doing in the present. Moreover, it is extremely detailed — so much so that it alludes to the company’s values and also includes its mission statement. It is noteworthy that this statement is actually listed by Kraft Foods Groups as its mission statement. However, since it refers to the future it is a vision statement and a good one at that.


The goals of this particular company are listed in the subsequent quotation. We expect to be well-positioned over the long-term to deliver steady, reliable growth with a strong focus on cash flow to fund a highly competitive dividend and reinvestment in our people, innovation, and brand building (Kraft Foods Group, 2012). The company’s goals, then, are to achieve growth that is denoted by its cash flow. These goals are tangible and indicative of its strategy. Additionally, the company’s goals are to build its brand and to invest in innovation and its people. The specificity of these goals is laudable, and an example of a company whose goals are extremely suggestive of its strategy.


Kraft’s mission, vision, values, and goals is fairly well aligned with the interests of its stakeholders. This fact is corroborated by an examination of the various stakeholders which include customers, partners (in the various food offerings Kraft distributes), laborers, and upper level management. All of these four different elements of what makes up Kraft’s strategy are pointing to the fiscal success of the company and the hard work and fair treatment of its employees — which is a veritable blueprint for success when combined with innovation.


Despite alluding to various points of its strategy, there are some revisions that would benefit Kraft in regards to its mission statement. It needs to be much more specific, and should probably allude to the numerous partnerships that exist within the conglomerate that is Kraft. In fact, a new statement should denote that the group is poised to foster new partnerships with food groups to deliver the best in the food and beverage industry. All of the other components examined herein are suitable.


It is fairly evident that an examination of the mission, vision, goals, and values of Kraft are indicative of its strategy. That strategy is to foster innovation within the food and beverages industry by creating an ever burgeoning conglomerate of a multitude of partnerships with other companies.


Hammonds, K. (2001). Michael Porter’s big ideas. Retrieved from

Welch, J., Welch, S. (2008). State your business. Bloomberg Business Week. Retrieved from

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper

Expert paper writers are just a few clicks away

Place an order in 3 easy steps. Takes less than 5 mins.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
Open chat
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.