Posted: May 25th, 2022

The Walt Disney Company 6 pages

Organization Management

The Walt Disney

Don't use plagiarized sources. Get Your Custom Essay on
The Walt Disney Company 6 pages
Just from $13/Page
Order Essay

The Walt Disney Company

The Walt Disney Company

An organization is any social entity that has a well-designed structure to coordinate its functions, and the organization has to have a specific goal. Most organizations hardly work internally alone, but rather involve the external environments. Some organizations are profit oriented, like the business organizations, while others are non-profit making (Daft et al. 2010). In this context, a contemporary focus is overlooked towards the Walt Disney Company, a profound firm dealing with mass media and affiliated industrial operations.

Brief Company Profile

Walt Disney Company was founded in 1923, and has always kept the reputation in providing quality and extremely creative products, which consumers have loved ever since. The organization specializes in providing quality entertainment, services of media communication, broadcasting, television programs and live performances. The company, which is located in California (United States), exemplifies exponential characteristics that the right management and organization controls. This has yielded good outcomes in terms of profit returns towards Disney.

Disney’s mission, values and ethics

For very many years, the mission of the organization was to make people happy. Being a respected member of the entertainment and broadcasting sectors, the Disney Company had the right mission in line with the services it offered. Organization missions should ensure that their objective is realistic and achievable, for attainment of the mission always motivates the organization’s employees.

Any successful organization, like Disney, has a list of what it values, in ensuring it has its priorities right. Values are important as a tool to reach the company’s goals. The values govern the management in motivating their staff to work according to expectation. For instance, Disney’s values include prioritizing imagination, creative works and achievable dreams, nurturing and protecting the American values as a whole, avoiding cynicism and most important, preserving and maintaining the company’s magic. Yes, this ‘magic’ is what drove the company to its international, multi-billion profit organization.

The corporation has objectives, which it treasures and has always worked towards attaining. Disney’s objective is to be among the best and leading producing and provider of both information and entertainment, using the implementation of brand differentiation, which is a marketing strategy for most service providers. Just like other profit making organizations, Disney also approved a financial objective, where the intention is to maximize returns and profits, and to invest its capital in initiatives that will allow for growth and value for the shareholders (Plunkett et al. 2011).

Organizational structure

All formal organizations that are aimed towards progress have organizational structures, which are well-merged divisions that are characterized by efficient communication channels that integrate fast passing of information in different divisions. Most company constitutions allow mandate to the managers to come up with the structure. In the case of Walt Disney Company, three divisions oversee the major operations of the organizations. These divisions include the Disney’s Consumer Products, the Disney studios and the Disney attraction division. All the divisions have obligations towards the growth of the organization for instance, Disney studios has the duty of production of animated images and live performances, which are to be distributed to TV stations, theatres, and markets dealing with home related videos. Under the studios, division is a series of other film producing sections, like the Touchstone Pictures and the Animation productions (Gershon, 1996). Therefore, the structure of any company should entail hieratical positions, which are divided into sections for better procedures and realistic spans of control.

Leadership style at Disney Corporation

Leadership styles are selected according to the organization’s structure and needs. The Walt Disney Company, which was run initially by Disney, adopted the situational leadership model due to its effectiveness in the organization. Situational leadership is that which the behavior of the leader greatly depends on the current situations taking place. This leadership model has no single or permanent manner in making decisions. To illustrate the efficiency of the situational model, there was an instance when Disney collaborated with Ubbe Iwerks to form the Walt Disney Production, the two were however different. Disney was social, so he came handy in times when the company required social traits in business to influence people. In situations when Disney lacked the leadership advice, Iwerks came in handy. No wonder Disney got successful in his managing obligation. He appreciated the external environment by outsourcing skills he hardly possessed (Palestini, 2011).

Personnel and motivational styles

Personnel and motivation of companies is determined by the cultures of the organization. The culture of any organization is established with regard to its previous accomplishments and the levels of success. When building a recognizable culture, that other organizations will treasure, a company could decide to adopt any of the three approaches. The organization could decide to appoint only the individuals it thinks are reasoning the same way they do. The company might also allow individuals of any kind into the organization, but ensure the new employees are trained into the organization’s culture or the last option could be to allow the new staff to learn from the other employees. The executive officer should understand the culture, and influence the personnel and steer managers into the culture. The Walt Disney Corporation, in its determination to address employee improvement and development, offers the employees educative programs that will enhance professionalism of the employees. In addition, the organization also allows for lessons related to the way to manage time, and the best planning procedures. Efficient communication, recommended behaviors and proper writing skills are also part of the training process that equips the employees with the necessary information of good management and conflict resolution among themselves. The culture and image, since the history of the organization, is the main motivator of the employees. The programs provided also increase the morale of the employees as it builds self-confidence (Robbins, 2009).

The company’s success

Due to their ability to set realistic missions, and embrace well-defined values, implementing of the relevant structure of management and adoption of appropriate leadership models, Walt Disney Corporation has gone far beyond their competitors in terms of success. The success is due to the employee motivational techniques implemented by the company’s owner, Walt Disney. The elements leading to the success of the organization are discussed in the proceeding paragraphs.

Elements leading to the success of the company (strength of the company)

a) Understanding of one’s values and the reason behind it

Disney started the Disney Brothers Cartoon Studio with his brother, who was older than he was. This happened in Hollywood, 1923. The company allowed the American values of respect, truthfulness and being honest to be their driving force. This was a time of laying a firm cultural foundation, which had strong moral implications to the society. They regarded the business and its values as the leeway to profit maximization. They also valued services and products that were of quality as an individual distinguished quality from vague products. Rewards also came in more bundles if the quality was appealing to the consumers.

b) Ensure sufficient and courageous leadership

Disney always ensured there was assurance of the steps taken, when making right decisions. He was affiliated to high integrity levels, and was often consulted on the leadership models and techniques, which was shared to all the interested parties. Courage is hence an important determinant of the quality leaders.

c) Value the importance of quality

There is a negative perception by many individuals and organization, that perfection is impossible. Walt believed in capabilities, and believed that producing higher standards than others was implying the morality and achievements one possessed. Having the positive mentality, and being optimistic about quality is crucial for any growing or already established corporation.

d) Have greater ambitions

While other investors and business people assumed money was the end of their journey, Walt realized that money was just a means to greater opportunity for expansion. Money is a minor ambition as ambitions that are more significant have been reached over the years. Disney and the brother used almost all the money to invest back to the organization, and hardly viewed it as a waste.

e) Exceed consumer expectations

Disney applied technicality to impress the customers he had. This entailed embracing more recent technological processes and allowing science to take control of the business running. The main cause of failure might also be as a result of limiting the potential of our own imagination.

f) Respect the minds of people

Good employee relation and a calm environment at the workplace is a major boost for success. Disney ensured that there was family relation at the workplace and encouraged cooperation of employees for easier achievement of intended goals.

g) Employ creativity

Creative ideas should be acquired from their sources, and the ideas should be transformed to big valuable things. A workforce with uncreative personnel is most likely prone to stagnation as far as progress is concerned. More creative minds within the organization means better chances for improvement and rapid growth. Growth needs wise ideas.

h) Being a thinker with diversity

Thinking, especially in relation to business, involves coming up with ideas that are relevant to the growth of the organization. Putting the future at hand and analyzing the outcomes and expectations, to mitigate the organization from tremendous losses and tarnished image (Barry, 2009).

Employees and customers are the major strengths of the organization, as the customers are the consumers of products and services, and employees are obliged to ensure customer satisfaction through efficient and quality service providing. The management therefore is not supposed to assume the potential of employees in growing the business, or killing it completely. Where there is a dire need for replacement of workers, due to inefficiency during work, then it is fair to demote and get better-qualified personnel to work towards the organizations goals.

Planning, leading, organizing and controlling (PLOC)

The mentioned elements are all related to the strategic management of the organization. Managers are expected to be leaders, good planners, organizers and in control. The entire managerial function, however, has six major fundamentals, planning, organizing, coordination, staffing, directing and control.

At the planning stage, the process of setting out objectives is undertaken and the ways of attaining the objective is well set out. At the organizing stage, there is the formation of departments within the organization. That is where the formal organizational structures are drawn and well differentiated. At the coordination stage, the formal relation between different departments is agreed on, and the relevant communication channels are adopted. Staffing involves the processes of the human resource management recruiting the best and most qualified personnel for positions in the organizations. Directing is the process of leaders influencing the behavior of employees and it involves factors like motivation of the employees. Controlling is the assessing point to determine whether the performance of the organization is progressive or poor. The actual performance of the organization is compared to the standard performance expected.

Major challenges facing the company

The major issue the organization (Disney) is suffering from includes high production costs, due to economic fluctuations. Meeting employee demand is also a main issue as demand for better pay rates and job retention is a disaster and causing nightmares for the company. The decision by Disney to retain the employees even if there was pressure and threat that explained the reduction of the customer was a commendable manner to make decisions. Good decisions are a ticket to best organizational performance (Forseter, 2002).


Adoption of the right procedures in management of organizations is what decides the fate of prosperity levels of the organization. Having great managers like Walt (Former manager, Disney) and Iger, the current C.E.O of Walt Disney Corporation, have practiced the necessary strategies that lead to sufficiency leadership, through fine decision-making processes.


Barry, L. (2009) Think Like an Iconoclast: The Principles Of Walt Disney’s Success: Rotman Magazine, Pg 108-110.

Daft, R.L., Murphy, J. & Willmott, H. (2010) organization Theory and Design: New York, Cengage Learning EMEA.

Forester, M. (2002) Table-Talk Perspective: Chain Store Age, 10870601, Vol.78, Issue 11.

Gershon, R.A. (1996) The Transnational Media Corporation: Global Messages and Free market Competition: New York, Routledge.

Palestini, R. (2011) Going Back to the Future: A Leadership Journey for Educators: New York, R & L. Education.

Plunkett, W.R., Attner, R.F. & Allen, G.S. (2011) Management: New York, Cengage Learning.

Robbins, S.P. (2009) Organizational Behavior: Global and Southern African Perspectives: South Africa, Pearson South Africa.

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper

Expert paper writers are just a few clicks away

Place an order in 3 easy steps. Takes less than 5 mins.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
Open chat
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.