Posted: March 30th, 2022
Citigroup’s CEEMEA Sales & Trading Unit
Technological advances in the field of business have enabled organization to plan their operation activities such that there is an increase in income. The use of information’s systems by Citigroup’s CEEMEA has enabled the organization to grow and formulate strategies that have enabled the company to be competitive in the market. The paper evaluates the company’s sales and trading unit use of information, people and resources to improve the efficiency of the organization. The ability to duplicate this strategy in other units of the company will also be under evaluation. The future of the company will be evaluated with regards to using the information systems.
CEEMEA region was one of the emerging markets for Citigroup in the global market . Suneel Bakhshi was appointed head of sales and trading business at CEEMEA in 2000 where he was dedicated to ensuring that the CEEMEA attained sustainable growth by providing customers with satisfactory products. To achieve this target, Bakhshi decided to employ trading and risk management talent that was capable of reducing risks through a direct approach to trading business. Bakhshi also decided to use real time information to make trading information accurate and to enable the organization to make decisions quickly. To achieve this quality, Bakhshi needed to combine IT, information and people into a single unit. He designed and built an IT application that
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