Posted: May 25th, 2022

Strategic Competitiveness in Coca Cola Company

Strategic Management and Strategic Competitiveness in Coca Cola Company

Assess how globalization and technology changes have affected the Coca Cola Company

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Technology and globalization are part of the mechanistic avenues that have played a critical role in the growth and development of Coca Cola Company. Technology is a lucrative avenue of the entity that has contributed to changes in the global business and organizational performance. In most institutions and places of work, technological applications have upraised the general procedures and execution duties that are found within the available measures of performance. In order to have a genuine and a competitive scale in the market, Coca Cola Company has embraced advancement in technological production. Through technology, the company has managed to increase its trading avenues in the market.

For instance, the company has involved numerous technological approaches in marketing its products and services in the market. In order to have an equitable creation of awareness in the market, the company has managed to have collateral and advanced system of marketing. In such cases, the company has used the social media as a marketing avenue within its technological applications in the market. The company as realized the effectiveness and importance of having to deal with all the measures of production within the technological avenues in the modern market. These changes and influences have transformed the general pathways in which growth and development are done within the company (Hitt et al., 2011).

Coca Cola Company has advanced its production and success by engaging in global trends of production and presence in the market. Globalization is one of the basic strategies that are being advanced by the company in a bid to have a restoration in the modern and international market. For instance, Coca Cola Company is a global entity courtesy of its plans and strategies of being a global and competitive feature in the market. In order to have a genuine avenue of being present in the market, Coca Cola Company has managed to advance its production details as contained in the products being manufactured. The products are manufactured with the consent that they are global features that will be used by different people in the diverse world. Moreover, technological advancement and globalization have influenced productivity and genuine presence of Coca Cola Company in the market.

Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.

The structure or organizational model being used by Coca Cola Company is subject to the nature and level of productivity in the market. For instance, Coca Cola Company has a global structure that runs with immediate and global influence in the market. The company has a collateral avenue of growing and developing its structure in the market. The immediate intention found within the company’s production details is central to the entire avenues of production. For instance, Coca Cola Company has a large structure that covers every line of production starting from the local brands and quantitative measures to the global presence and influence in the market. The company has made use of the resource-based model in order to attain high standards of performance in the market. The basic mechanism behind the resource-based model is laid within the determining factors that are found within the goods and services realized from the company.

In order to have a figurative avenue of managing the available avenues of performance, Coca Cola Company has advanced its strategies to be in line with the resource-based model. With the use of this approach of performance, the company has lived within the preferred avenues of being successful and strong in the global market. The global awareness of Coca Cola Company products is immense. Moreover, the returns within the company have been rising above the set average because of the basic structure in the resource-based model. This model has been instrumental in relaying the basic mechanisms of increasing the strategies of productivity and client performance in the market. Part of the resource-based model strategies are found within the approaches of deliberating on the immediate success needed in the organization (Hitt et al., 2011).

Assess how the vision statement and mission statement of Coca Cola Company influence its overall success

The vision and mission statements of Coca Cola Company have been instrumental to the general avenues of productivity and success in the market. In order to realize the immediate features of performance in the market, the company has an established mission statement. The mission statement is a guiding principle that helps to frame the immediate intentions of the company. This comes within the features of being found within a strong and active avenue of performance in the global markets. The Coca Cola Company has been growing and expanding in the market for a long time now. Such a move in the market has been directed to the influence of having a solid base that tries to exist within a strong avenue in the market. The basic structure of performance is an establishment of the mission statement within the company. The mission statement is a strong mechanism that gives direction in every procedure of success in the company. For instance, Coca Cola Company has a mission statement that is used as part of the guiding procedure in tackling challenges, improving performance, aiming at increased performance, and general existence in the market.

The vision is a strong avenue of relaying the innate intentions of the company. With the use of the vision, Coca Cola Company has managed to have a commanding force in the global market. The intention of the company to have a global influence and be the best in providing its services in the market has been of tremendous influence in its production avenues. For instance, Coca Cola Company is a global feature because it has struggled to live within the set principles and aims of production in the competitive market. The competitiveness of the market has attracted a strong implementation of the vision of the company. In this case, the company has managed to command a strong force in the global market.

Evaluate how each category of stakeholder influences the overall success of this corporation

Coca Cola Company exists in the form of small and large stakeholder stations. These small entities enable the company to work as a system in the market. The several stakeholders in the market contribute to the general success and performance of the company in the market. The structural differences and competencies in the market are a summative action of the many stakeholders in the market. Coca Cola Company has many stakeholders since it has moved to a global trend of performance in the market. The global presence is a collective term or undertaking that can be used to dictate on a given measure of productivity in the market. The consequential avenues of performance and productivity in the market are assumed to have its consequences from the manner in which productivity has been taken by the company. Therefore, the existence and functioning of many avenues of performance and production in the market have led to a generalized avenue of performance in the market. Stakeholders are the driving forces found within every plan of the Coca Cola Company. Stakeholders act as forces that influence on the general productivity and performance of the company globally and hence contribute to the immediate and long-term success (Hitt et al., 2013).


Hitt, M.A., Hoskisson, R.E., & Ireland, R.D. (2013). Strategic management:

Competitiveness & globalization: cases. Mason, OH: South-Western, Cengage


Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2011). Strategic management:

Competitiveness & globalization. Mason, OH: South-Western Cengage Learning.

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