Posted: March 18th, 2023

Public Relations Plan for the Cincinnati Bengals

PR in Sports

BENGALS ATTACK!

Public Relations Plan for the Cincinnati Bengals

The Cincinnati Bengals have the most explosive and exciting receiver corps in the NFL, and one of the most improved defenses in their conference. The PR Plan concentrates on the agility, speed and lights-out play of the Bengals offense. Both Terrell Owens and Chad Ocho Cinco have exceptional skills on the field and off and are two of the most entertaining payers in the NFL. The Bengals team also has many fascinating players, all of which have worked incredibly hard to get to the NFL. Combined with their natural talents and work ethic, the team personifies excellence.

PR Messaging & Strategy

This PR strategy needs to convey aggressive quickness, intelligence and smart play in the NFL, and the lightning quick receivers and exceptional work of the entire team needs to come out. Fans need to see and feel the passion players have for agility and for always being a step ahead of their defenders. “Bengal Attack!’ could potentially be one theme that conveys the quickness and lethal nature of the Bengal team. Because of this intensity-based message, the channels and communication will need to also be very focused on speed, agility and aggressiveness.

The intended audience of the messaging is defined in the following figure, Estimated Cincinnati Bengals Fan Base. The majority of fans are male with the dominant segment being males in the 18- to 45-year-old segment (47%) followed by males below 18 years of age.

Estimated Cincinnati Bengals Fan Base

Market Segment

Share

Males 18-45 Income $50K+

47.0%

Females 18-45 Income $50K+

18.0%

Males <18n
20.0%

Females <18n
7.0%

Males >45 Income $100K+

7.0%

Females >45 Income $100K+

1.0%

Source: http://www.bengals.com/media-lounge/index.html

Media Strategy

Bengals Attack! needs to communicate agility, quickness and hard-hitting insights and inside-the-locker room insights that fans are interested in. The Bengal Attack PR campaign also includes an extensive amount of interviews and chances to talk with the Chad Ocho Cinco and Terrell Owens, in addition to Carson Palmer and others. The Bengals Attack! campaign gets the fan right into the huddle and hears the intensity and focus players have to go after their competitors and score.

For this campaign to be effective there needs to be extensive use of interaction opportunities with the players and a chance to listen to fans in addition to blast messages to them (Swann, 470). The focus on Web 2.0 technologies and social networking is also crucial for the team to get and capture the attention fo its fan base. Social networking is the most powerful channel to connect with those in the higher income strata of a market segment as many of these are early adopters of new technology (Bernoff, Li, 36). The Bengals PR team also needs to use social media monitoring to ensure their messaging is being well understood (Caitlin, 48).

PR Team Structure

The team is structured under a PR Director who needs to have access to the coach and team, and has a budget to support event-based marketing to promote the Bengals Attack! concept and strategy. There needs to be a digital media specialist to concentrate on all aspects of social networking and media. Additionally there needs to be a PR writer who will provide the copy and writing of all materials. There needs to be a videographer to travel with the team and provide content for the YouTube and other channels. Finally, there needs to be a PR project manager to also coordinate all of these tasks.

References

Bernoff, J., and C. Li. “Harnessing the Power of the Oh-So-Social Web. ” MIT Sloan Management Review 49.3 (2008): 36.

Jeff Catlin. “Social Media Monitoring: Duck and Cover or Hold your Ground: Determining when it’s necessary to respond, apologize or even retreat. ” Information Management 19.8 (2009): 48.

Swann, P.. “PR 2.0 New Media, New Tools, New Audiences ,” Journalism and Mass Communication Quarterly 86.2 (2009): 470-472.

---

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Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.

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What discipline/subjects do you deal in?

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Are your writers competent enough to handle my paper?

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What if I don’t like the paper?

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• We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

• The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
• We will have a different writer write the paper from scratch.
• Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

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Posted: March 16th, 2022

Public Relations Plan for the Cincinnati Bengals

PR in Sports

 

BENGALS ATTACK!

 

Public Relations Plan for the Cincinnati Bengals

 

The Cincinnati Bengals have the most explosive and exciting receiver corps in the NFL, and one of the most improved defenses in their conference. The PR Plan concentrates on the agility, speed and lights-out play of the Bengals offense. Both Terrell Owens and Chad Ocho Cinco have exceptional skills on the field and off and are two of the most entertaining payers in the NFL. The Bengals team also has many fascinating players, all of which have worked incredibly hard to get to the NFL. Combined with their natural talents and work ethic, the team personifies excellence.

 

PR Messaging & Strategy

 

This PR strategy needs to convey aggressive quickness, intelligence and smart play in the NFL, and the lightning quick receivers and exceptional work of the entire team needs to come out. Fans need to see and feel the passion players have for agility and for always being a step ahead of their defenders. “Bengal Attack!’ could potentially be one theme that conveys the quickness and lethal nature of the Bengal team. Because of this intensity-based message, the channels and communication will need to also be very focused on speed, agility and aggressiveness.

 

The intended audience of the messaging is defined in the following figure, Estimated Cincinnati Bengals Fan Base. The majority of fans are male with the dominant segment being males in the 18- to 45-year-old segment (47%) followed by males below 18 years of age.

 

Estimated Cincinnati Bengals Fan Base

 

Market Segment

 

Share

 

Males 18-45 Income $50K+

 

47.0%

 

Females 18-45 Income $50K+

 

18.0%

 

Males <18n

20.0%

 

Females <18n

7.0%

 

Males >45 Income $100K+

 

7.0%

 

Females >45 Income $100K+

 

1.0%

 

Source: http://www.bengals.com/media-lounge/index.html

 

Media Strategy

 

Bengals Attack! needs to communicate agility, quickness and hard-hitting insights and inside-the-locker room insights that fans are interested in. The Bengal Attack PR campaign also includes an extensive amount of interviews and chances to talk with the Chad Ocho Cinco and Terrell Owens, in addition to Carson Palmer and others. The Bengals Attack! campaign gets the fan right into the huddle and hears the intensity and focus players have to go after their competitors and score.

 

For this campaign to be effective there needs to be extensive use of interaction opportunities with the players and a chance to listen to fans in addition to blast messages to them (Swann, 470). The focus on Web 2.0 technologies and social networking is also crucial for the team to get and capture the attention fo its fan base. Social networking is the most powerful channel to connect with those in the higher income strata of a market segment as many of these are early adopters of new technology (Bernoff, Li, 36). The Bengals PR team also needs to use social media monitoring to ensure their messaging is being well understood (Caitlin, 48).

 

PR Team Structure

 

The team is structured under a PR Director who needs to have access to the coach and team, and has a budget to support event-based marketing to promote the Bengals Attack! concept and strategy. There needs to be a digital media specialist to concentrate on all aspects of social networking and media. Additionally there needs to be a PR writer who will provide the copy and writing of all materials. There needs to be a videographer to travel with the team and provide content for the YouTube and other channels. Finally, there needs to be a PR project manager to also coordinate all of these tasks.

 

References

 

Bernoff, J., and C. Li. “Harnessing the Power of the Oh-So-Social Web. ” MIT Sloan Management Review 49.3 (2008): 36.

 

Jeff Catlin. “Social Media Monitoring: Duck and Cover or Hold your Ground: Determining when it’s necessary to respond, apologize or even retreat. ” Information Management 19.8 (2009): 48.

 

Swann, P.. “PR 2.0 New Media, New Tools, New Audiences ,” Journalism and Mass Communication Quarterly 86.2 (2009): 470-472.

---

Get Professional Assignment Help Cheaply

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

• Plagiarism free papers
• Timely delivery
• Any deadline
• Skilled, Experienced Native English Writers
• Subject-relevant academic writer
• Adherence to paper instructions
• Ability to tackle bulk assignments
• Reasonable prices
• 24/7 Customer Support
• Get superb grades consistently

 

Online Academic Help With Different Subjects

Literature

Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.

Finance

Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!

Psychology

While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.

Engineering

Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.

Nursing

In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.

Sociology

Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.

Business

We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!

Statistics

We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.

Law

Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

• When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
• We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

• The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
• We will have a different writer write the paper from scratch.
• Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

---