Posted: March 29th, 2022

Promotional Activities for Enhancing Customer Loyalty

Customer Loyalty Program 2 (Guideline and Interview)

 

Interview Guide for Grocery Store Owners

 

Promotional Activities, Customer Loyalty, POP, and Customer Retention Philosophies

 

Relevance: In the contemporary world of marketing, there are numerous techniques that are used to promote new products and services, to entice customers, and to attain a high level of customer retention. Sales promotion techniques are a powerful way of getting the marketing message across to all marketing channels, and are becoming increasingly sophisticated in order to be “seen and heard” in such a crowded market. Many companies use price as an incentive to bring in clients — however, this is dangerous in the new global marketplace because it sets up a “price war,” that is continual and really never viable. Instead, we need to look at other techniques for inspiring Customer Satisfaction and Loyalty. This Interview Guide will help us understand how Grocery Store owners are thinking about customers, and what techniques the current use, wish to use, find effective, and in what overall importance they see various marketing techniques as germane to the success of their business.

 

Questionnaire

 

1. What is the name of your business? How long have you been in business?

 

2. What is the focus and nature of your grocery business? Are you corporate or privately owned and how many stores if a chain?

 

3. How many employees do you have? FT/PT/Seasonal?

 

4. How is your store segmented? By Department (e.g. Meats, Produce, etc.)? Do you have managers for each Department? What are their duties?

 

5. What is your company’s overall marketing strategy?

 

6. What do you add to that, agree or disagree with, etc.

 

7. Do you have a person dedicated to Marketing and Sales Promotion?

 

8. Do you have a Marketing/Sales Promotion Training Program for employees?

 

9. In your business or operational plan, do you have a section devoted to Customer Satisfaction? How about Customer Retention?

 

10. What are the major ways your organization focuses on Customer Satisfaction?

 

11. What are the major ways your organization focuses on Customer Retention?

 

12. What do you think are the top five reasons clients shop with you?

 

13. You are in a very competitive business; what do you specially do to induce customers to shop with you instead of the competition?

 

14. We know the 4 P’s of Marketing are: Product, Price, Place and Promotion. Which of these is your primary marketing focus and why?

 

15. Do you use and/or believe in Point of Purchase marketing?

 

16. Is this individualized to your store, or part of other manufacturers or a corporate standard?

 

17. Is POP effective? Why or why not?

 

18. Many grocers rely on manufactures for in store promotions, displays, etc. Does your company participate in this?

 

19. What about couponing? It has been traditional in your industry, is it effective in the 21st century?

 

20. How does your organization use couponing?

 

21. Are customers more interested in quality and consistency or price? Explain?

 

22. Do you have a loyalty program (e.g. clients get a special sale price if they have your store’s loyalty card, etc.)?

 

23. If so, is the program effective? If not, why not?

 

24. If you do not have a Loyalty Program, why? Do you plan on implementing one?

 

25. Do you deliver? Why or why not?

 

26. Many grocers now focus on pre-prepared meals or specialty items (sushi, bar-be-que, etc.) Does this apply to your organization? Why or why not?

 

27. If you could predict consumer trends in your industry, what are the top 5 issues and solutions you would see to keep customers loyal to your organization?

 

Consumer Questionnaire

 

Note: This questionnaire is for informational purposes only. Your data will be shared anonymously only with the research organization doing the research and the client for whom the research is done. It will not be sold or transmitted elsewhere.

 

Part 1 — Demographics — We’d like to know a little bit about you so we can understand how people in your situation shop and view certain marketing activities.

 

a. Age range: ____ 18-24 ____ 25-32 ____ 32-45 ____45-62 ____>62

 

b. Gender: ____M ____ F

 

c. Marital Status: ____ Married ____ Divorced ____ Partnered ____ None

 

d. Income range per annum: ____ <$25,000 ____ $25-50 ____$50-80 ____>$80

 

e. Education: ____ HS Diploma/GED ____ AA or Jr. College ____ BA ____MA ____ PhD or equivalent

 

f. Occupation: ____ Self-Employed ____ Service/Retail ____ Managerial

 

____ Office/Administrative ____ Professional ____ Unemployed

 

g. Children living at home: ____ Y all under 18 ____ Y some under 18, some over ____ No children at home or no children

 

Part 2- Shopping Patterns

 

a. Are you the: ____ primary grocery shopper ____ secondary grocery shopper ____ 50/50

 

b. How often do you shop for groceries per week (on average): ____ 1-2 times ____ 3-5 times ____ > 5 times

 

c. How often do you shop for groceries at this store?: ____ 1-2 times ____ 3-5 times ____ > 5 times

 

d. What percentage of your total monthly shopping do you do at this store?

 

e. What is your approximate monthly grocery budget?

 

f. How often do you eat out or bring take home in (per week)? ): ____ 1-2 times ____ 3-5 times ____ > 5 times

 

g. How close to your home is this location? ____ under 2 miles ____ 2-5 miles ____ 5-10 miles ____over 10 miles

 

h. Do you shop at this location on your way home, or because it is close to work? ____ close to home ____ close to work

 

Part 3 — Grocery Purchases

 

a. When you think about this grocery store, what words or phrases come to mind?

 

b. What is your primary reason for shopping at this location? ____ Price ____ Convenience (location) ____ Service ____ Particular Brand (list)____ ____ Loyalty Program ____ Other (see below)

 

c. If Other, please explain:

 

d. Do you regularly use Customer Loyalty Cards? ____ Yes ____ No

 

e. If yes, what is your primary reason(s) for doing so?

 

f. If this location uses a Loyalty Program, what are its greatest benefits to you?

 

g. Thinking now about Customer Service, how would you define this term as it relates to your grocery shopping experience?

 

h. Do you believe this store offers good customer service? Why or why not?

 

i. How important is customer service to you when making purchasing decisions? ____ Not very important ____ Marginally important ____Very Important

 

j. On a ranking scale, with 1 being the most important facet of shopping for you, please rank the following, 1 (most important) to 7 (least important):

 

____ 1. Price

 

____ 2. Convenience

 

____ 3. Location

 

____ 4. Specific Store Brands

 

____5. Customer Service

 

____6. Loyalty or Incentive Programs

 

____ 7. Other (please list)

 

k. When shopping at this location, do you use the: ____ Self check ____ Full Service ____ Depends on the day and time

 

l. Do you think self-check provides better customer service? Why or why not?

 

m. Thinking about point of purchase sales items for a moment, which phrase best describes your belief:

 

____1. It is there, I rarely look at it

 

____2. I glance to see if there is something I want

 

____3. I anxiously peruse it each time I visit the store

---

Get Professional Assignment Help Cheaply

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

• Plagiarism free papers
• Timely delivery
• Any deadline
• Skilled, Experienced Native English Writers
• Subject-relevant academic writer
• Adherence to paper instructions
• Ability to tackle bulk assignments
• Reasonable prices
• 24/7 Customer Support
• Get superb grades consistently

 

Online Academic Help With Different Subjects

Literature

Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.

Finance

Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!

Psychology

While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.

Engineering

Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.

Nursing

In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.

Sociology

Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.

Business

We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!

Statistics

We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.

Law

Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

• When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
• We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

• The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
• We will have a different writer write the paper from scratch.
• Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

---