Posted: May 25th, 2022

Marketing factors driving product choice

marketing factors driving product choice: brand, quality, distribution, price? Defend position in order answer question, required select ONE brand product categories: (1) Good & Service — e.

Importance of marketing factors

Don't use plagiarized sources. Get Your Custom Essay on
Marketing factors driving product choice
Just from $13/Page
Order Essay

Brand, quality, distribution and price

The marketing efforts within the modern day business society are more and more impressive as they strive to serve growingly complex customers and business situations. At the level of the researchers, a recent dilemma is posed by the ability of the companies to create relationships with the firms. On the one hand sit those who argue that such relationships exist and they generate loyal customers. On the other hand sit those who argue that such relationships do not exist as the organizations to not respond to individual customer needs. In any circumstance, a question is being posed relative to the implications of the relationship, whether existent or inexistent.

In order to assess the situation, emphasis would be placed on the four most important marketing factors, namely brand, quality, distribution and price. These elements would be assessed at the level of three specific items: goods, services and goods & services, each of them represented as follows:

The goods segment would be represented by the Wal-Mart Stores

The services segment would be represented by Disney and The goods & service segment would be represented by Apple Inc.

The Wal-Mart stores have for years been the subject of fierce criticism due to the shortcuts they take in the creation and establishment of the lowest retail price. With this objective in mind, the company has been accused of exploiting its staff members, of accepting a low quality of the products retailed or of generating a negative impact on the well-being of the communities in which it operates. In spite of these accusations nevertheless, Wal-Mart remains the larger retailer in the United States. And the rationale for this situation is represented by the strength of the relationship between the company and its customers. And this relationship is structured on price and distribution primarily. Aside from the lowest price, the company is also praised for its efficient supply chain system which ensures that the customers will always find the products they need on the Wal-Mart shelves (Fisher & Fisher, 2009).

In terms of Disney, the main reason as to why people return for the company’s services is the high quality of the services provided. Disney offers entertainment for the entire family, and also high quality entertainment. Despite the fact that the prices in the Disney amusement parks are higher than those implemented by the competition, the customers choose Disney for the experience. In other words, clients are loyal to Disney as a result of brand strength and quality of service, which define the Disney experience.

Finally, at the level of Apple, the customers often reveal high levels of satisfaction and continue to purchase from the company stores. The distribution of the products is somewhat limited in the meaning that the organization retails through its own stores which are mainly present in the developed economies. Also, the retail prices for the Apple products are often higher than those implemented by the competition. Additionally, the Apple products are often incompatible with other types of software, which means that the buyers’ access to other software is restricted. But in spite of these limitations nevertheless, the company has managed to attract and retain impressive numbers of clients.

The main arguments in favor of Apple’s relationship with the individuals are based on the Apple brand strength and the Apple experience. The Apple products are not only high quality items, but they are also fashionable and offer the buyers a sense of individuality. Additionally, aside from brand and quality, the relationship constructed with the customers has also been based on the implementation of CRM programs — Customer Relationship Management. The CRM program has been devised to create a strong Apple culture and to achieve high levels of customer loyalty. They were based on elements such as individual Apple stores, complete solutions, varied products, education upon point of sale, consistency, innovation and attractiveness (Inside CRM, 2008).

In all three scenarios previously mentioned, all of the organizations have managed to create relationships with their customers. Wal-Mart for instance created the relationship based on price and distribution efficiencies. Disney based it on brand and quality, whereas Apple also used business models.

Aside from the primary finding of the existence of the relationship between firm and clients, a secondary question is being posed relative to the importance of this relationship. At a generic level, it is accepted by the majority of the research community that the existence of a strong relationship between firm and customers leads to the formation of loyal clients. In essence, loyal customers are easier to satisfy and retain. In other words, it is more cost effective to retain loyal customers than it is to attract new customers (Kumar, 2006). This specifically means that the marketing efforts and resources which would have been used to attract new customers can be reallocated to support other organizational endeavors, and as such sustain the overall development of the firms.

Overall, the four marketing factors are crucial in the construction of a relationship with the customers. It would be expected that the economic agents strive to serve customers through all brand, quality, distribution and price efficiencies, but as it has been shown, the relationship is often dominated by one or two of the factors. In each case nevertheless, the creation of a strong relationship is possible and it leads to customer loyalty, which in turn generates savings and additional investment opportunities.


Fisher, A., Fisher, T., 2009, The data asset: how smart companies govern their data for business success, John Wiley and Sons

Kumar, S., 2006, Total Quality Management, Firewall Media

2008, 11 effective strategies Apple uses to create loyal customers, Inside CRM, / last accessed on March 4, 2011

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper

Expert paper writers are just a few clicks away

Place an order in 3 easy steps. Takes less than 5 mins.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
Open chat
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.