Posted: May 25th, 2022

Jumping into a new line of business attire

Marketing

Branding strategies are key to a company’s success. Levi-Strauss must take care not to sully its reputation by jumping into a new line of business attire. The proposal to create a new line of Levi-Strauss office clothes is flawed. The following consulting report outlines the reasons why the company must change its approach towards developing a new line.

Branding strategies are key to a company’s success and why the Levi-Strauss name is synonymous with jeans worldwide. Having expanded beyond dungarees and into men and women’s casual apparel, the Levi-Strauss brand has remained consistent without being stagnant. Market research would be immanently helpful in making a final decision on whether or not to diversify the brand even further, but based on what we already know, Levi-Strauss cannot enter the business attire industry as a formidable competitor to Brooks Brothers without risking significant if not debilitating losses. It is therefore not recommended to pursue the new line of Levi-Strauss business attire under the current model proposed by the marketing department.

Schneider & Hall (2011) note that many product launches inevitably fail because marketing executives too eagerly jumped into a project without sufficient foresight. Moreover, some companies cannot support the rapid growth that may ensue from an expansion such as the one currently being proposed by the Levi-Strauss marketing department (Schneider & Hall 2011). Assuming that Levi-Strauss can handle the growth, the company still needs to question why it would want to change a brand that is so trusted among consumers as the purveyor of classic casualwear.

The Levi-Strauss brand is firmly established worldwide, and its name is synonymous with casual, comfortable, yet stylish garments. Levi-Strauss business attire might have been inconceivable a few decades ago but now, the notion is not a far stretch. This is why the marketing department is coveting a new line of clothes that can expand the brand.

The idea of entering the business attire market is not a bad one on the surface. However, the brand diversification must be constrained by common sense. Our analysis shows that a Levi-Strauss line of business attire can succeed only if certain conditions are met. These conditions include refraining from sullying the Levi-Strauss brand and creating a new brand for the office clothing line; and firmly distinguishing the new brand from Brooks Brothers by appealing more to women, people of color, and consumers uninterested in boring traditional business garb.

In spite of the shifts that are taking place in corporate culture worldwide, a conservative streak remains and this plays out especially in the arena of appearance and fashion. For both men and women, corporate clothes are still monkey suits for men and their equivalent in simple pants and dress suits for women. There is nothing to suggest that the marketing department has any clearly defined means of distinguishing the new line of Levi-Strauss office attire from the line currently on offer from Brooks Brothers. Unless the design department can come up with a line of clothing that is so radically different from what is being offered by Brooks Brothers, then it is unlikely that a Levi-Strauss monkey suit is going to catch the eye of GenX or GenY consumers. And if the design department can come up with a flashy, stylish line of office garb for both men and women, then the clothing line must be under a new label, a new name, a new brand. The Levi-Strauss brand cannot handle the added dimension of office wear and remain committed to jeans and Dockers.

One reason why a new brand entry under the parent company of Levi-Strauss would work is that Brooks Brothers has little — to no — panache among people of Generation X age or younger. Young executives want to look snappy and sharp, not like their grandfathers or grandmothers. Although some young employees at conservative corporations might still seek out the bargain prices on standard business attire, an increasing number will welcome the entry of Levi-Strauss only if the brand is not directly attached to the label. The Levi-Strauss brand is too closely linked to casual attire that to market a line of office clothes with the Levi-Strauss label would be disastrous. As Deshpande (2010) points out, consumers will not believe that Levi-Strauss creates a line of office attire that is snappy or polished enough to impress senior management. Customers would be receiving an ambiguous message: are the clothes too casual for work yet too formal for weekend wear? Why are the Levi-Strauss suits different from Brooks Brothers?

Business attire is changing — as casual Fridays are the norm and some offices have expanded their casual days throughout the week. Therefore, it’s not much of a stretch to have the iconic dungarees producer Levi-Strauss enter the fray and produce a line of business attire for the current and next generation of executives. After all, the original Levi-Strauss dungarees were designed and produced for working people. It is not much of a stretch for Levi-Strauss to appeal both to blue- and white-collar workers. Yet to use the Levi-Strauss label on office clothes is ill advised. It is therefore strongly advised that if the company is eager to develop a line of office wear to appeal to the next generation that Levi-Strauss come up with a new brand name to distinguish itself not only from Brooks Brothers but also from itself.

In summary, a new line of business attire will work if the following conditions are met first:

A new label is used, not Levi-Strauss

Designers create suits for men and women that are qualitatively different from those on offer from Brooks Brothers.

Capitalize on social media to anchor the new label as one that appeals to young and stylish people. Create brand loyalty even before the entire product line has been launched in flagship stores.

Refuse to fall into the trap of ambiguity; do not design denim work suits!

Pricing may need to be strategically higher than Brooks Brothers to imply higher quality and greater attention to design, green products sourcing, and fair trade initiatives.

References

Barwise, P. & Meehan, S. (2010). The one thing you must get right when building a brand. Harvard Business Review. Retrieved online: http://hbr.org/2010/12/the-one-thing-you-must-get-right-when-building-a-brand/ar/1

Deshpande, R. (2010). Why you aren’t buying Venezuelan chocolate. Harvard Business Review. Retrieved online: http://hbr.org/2010/12/why-you-arent-buying-venezuelan-chocolate/ar/2

Lake, L. (n.d.). Developing your brand strategy. Retrieved online: http://marketing.about.com/od/brandstrategy/tp/brandstrategydev.htm

Milkman, Katherine L. (2008) Tap Consumers’ Desire for “Shoulds.” Harvard Business Review; Jul-Aug2008, Vol. 86 Issue 7/8, p22-23

http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=32708749&site=ehost-live

Schneider, J. & Hall, J. (2011). Why Most Product Launches Fail. Harvard Business Review. Retrieved online: http://hbr.org/2011/04/why-most-product-launches-fail/ar/3

---

Get Professional Assignment Help Cheaply

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

• Plagiarism free papers
• Timely delivery
• Any deadline
• Skilled, Experienced Native English Writers
• Subject-relevant academic writer
• Adherence to paper instructions
• Ability to tackle bulk assignments
• Reasonable prices
• 24/7 Customer Support
• Get superb grades consistently

 

Online Academic Help With Different Subjects

Literature

Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.

Finance

Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!

Psychology

While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.

Engineering

Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.

Nursing

In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.

Sociology

Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.

Business

We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!

Statistics

We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.

Law

Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

• When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
• We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

• The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
• We will have a different writer write the paper from scratch.
• Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

---