Posted: March 16th, 2022
Tourism Opportunities: Strategic Directions for Bilby
As a historic mining community with a wealth of natural beauty, Bilby can readily become the region’s premiere tourism destination. The Bendalong Regional Tourism Authority (BRTA) should improve its marketing campaign, stimulate investment in adventure tourism facilities, and ensure the protection of the region’s precious wetlands.
Bilby’s history is one of the core tourism draws, allowing domestic and foreign visitors to catch a glimpse of the nation’s rich mining and prospecting past. Moreover, Bilby’s geographic setting enables the town to become a destination adventure, leisure, and ecotourism destination. Special emphases can be placed on farming tourism, which attracts families and also encourages investment. Tourism opportunities abound year-round, with plenty of activities for people with multiple interests including nightlife and shopping. With key marketing and investment strategies, Bilby will enjoy years of sustainable growth without sacrificing any of its charm or character.
1.0 Bilby’s History
1.1 Improvements to the Town Museum
Extending town museum remains one of the most important means to stimulate investment in Bilby while expanding its tourism infrastructure. The BRTA is advised to hire a team of qualified curators who can offer the public a first-rate museum experience.
1.2 Bilby History Pass
The extension of the museum should be combined with improving access to all of Bilby’s historic sites including the mines. Ideally, tourists can enjoy an optional pass that allows entry into all of Bilby’s historical sites. The pass, entitled the Bilby History Pass, will allow entry into multiple sites over the period of several days. This will allow tourists to visit the sites at their leisure while enjoying the rest of what Bilby has to offer.
2.0 Nature Tourism
2.1 Capitalizing on existing infrastructure and programs
Currently, the BRTA organizes adventure tours including whitewater rafting, 4×4 off-road adventures through the hills, and also mountain bike touring. The BRTA should ensure that all equipment is up-to-date, and should solicit investment from private companies interested in increasing competition and growth in this sector.
2.2 New opportunities
While adventure tourism remains a strong point of Bilby’s tourism potential, the town also needs to incorporate more relaxed and leisurely activities into its portfolio. Farm tourism is one area that Bilby can excel, becoming a regional destination for families and individuals interested in orchards and other agricultu products Bilby is famous for. The BRTA should make sure that its Web site adequately publicizes the annual events related to farm tourism as well.
With a few strategic improvements to the BRTA’s approach, Bilby can become a destination for families, couples, and independent travelers. The small size of Bilby makes the town an attractive nature-oriented getaway, offering fun activities for the young and young at heart. At the same time, those more interested in intellectual stimulation can enjoy Bilby’s historical sites as well as an improved museum.
The recommendations for stimulating investment and tourism in Bilby include the following:
Expand the museum, attract internationally-renowned curators
Create a Bilby History Pass
Attract outside investors to create more competition among adventure tourism operators
Continue protecting Bilby’s natural beauty via conservation efforts and commitment to wind farm growth.
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