Posted: May 24th, 2022

Fireside Tire Organization Case Study

Fireside Tire Organization Case Study

Evaluating Logistics Strategies: Fireside Tire Case Study

Don't use plagiarized sources. Get Your Custom Essay on
Fireside Tire Organization Case Study
Just from $13/Page
Order Essay

“As firms continue their searches for new ways to lower costs and improve service to their customers, the issue of where to locate logistics and manufacturing facilities has never been more complex or critical,” this opens up a need for statistically evaluating the logistics strategy and business operations (Gibson & Novack, 2013, p 521). It is important to know how much logistics cost an organization, and if there are potentially other ways of distribution that could open up funding for other areas of operations. This current research is technically a logistics/supply chain network audit that evaluates the current distribution center’s performance in Atlanta compared to the potential alternative locations elsewhere in the region. What was uncovered was that Atlanta was one of the best distribution locations, but not the best — Colombia, South Carolina proves a more efficient alternative.

In order to best postulate effective recommendations and solutions for current problems for the organization, a brief background of Fireside Tire Organization is necessary. The company manufactures radial tires for SUVs and has a nationwide business operation, selling aftermarket parts in regions around the country. The company’s main distribution plants are in and around the East Coast Its primary tire production locations are found in Pennsylvania, Ohio, and Illinois. Once the tires manufactured at one of these three locations, it is sent to plants and distribution centers which are later distributed out to retail and customer locations. Currently, the southeastern region is provided product by the distribution center in Atlanta. This has been the case for a while. Still, “Fireside management is concerned about the most economical location for distribution center to serve its southeastern region, consisting of North Carolina, South Carolina, Georgia, Florida, Mississippi, Alabama, in southeastern Tennessee” (Gibson & Novack, 2013, p 547). Essentially, management within the organization is worried that the Atlanta location is actually not the most practical location to logistically serve the southeastern locations surrounding it. Other options have been brought up by members of the organization, prompting the need to do further research and analysis into the environment in order to provide the best solution that is the “most logistically sound alternative” (Gibson & Novack, 2013, p 547).

Thus, the company reviewed shipment data in order to statistically evaluate the effectiveness of the Atlanta location vs. other possible alternatives. The Atlanta facility needed to be analyzed in order to understand its effectiveness in meeting logistic needs, but also to serve as a point of comparison for the other potential alternative locations. Atlanta proves a prime location for many distribution avenues of a variety of business industries. In terms of environment, it is relatively humid, but it lacks the harsh winters of locations further north, allowing travel during winter easier and less costly than other areas that have to deal with snow and ice to a greater extent. Additionally, due to shifts in the U.S. population increase in the power of the southeastern demographic, Atlanta has become a powerhouse and a “popular distribution center location for companies serving these increasing population centers” (Gibson & Novack, 2013, p 524). This is part of the reason that Fireside initially chose Atlanta for its primary distribution hub. The research suggests that “the total freight expenditures from the Atlanta distribution center during 2012 were $217,000 and that the average shipment distance was 330 miles” (Gibson & Novack, 2013, p 548). This puts Atlanta with the grid coordinate of 1,400 / 600.

Yet recent developments in the automobile industry have created a situation which questions the effectiveness of Atlanta as the primary distribution for the southeastern region. This is essentially what prompts the need for examining all other potential alternatives available to increase productivity and efficiency of the supply chain network. It is important to understand that “optimization approaches search for best solutions, simulation models replicate the functioning of logistics / supply chain networks, and heuristic techniques are able to accommodate broad problem definitions” (Gibson & Novack, 2013, p 528). From this perspective, examining potential alternatives can provide general answers to pleading questions and broad models for logistics adjustments. According to the research, “the service and cost requirements of the automobile industries move into JIT-based manufacturing have forced companies to examine the locations of logistics facilities” (Gibson & Novack, 2013, p 524). JIT, or Just in Time manufacturing is a system where backup inventory stores are reduced, and only purchased when they are immediately needed (O’Reilly, 2008). This reduces the stockpile of inventory goods, and frees up capital based on getting money out of good that are just sitting around is backup. Toyota spear-headed the implementation of JIT manufacturing within the automobile industry. To keep up with this manufacturing strategy, Toyota and other meter automotive companies like Ford, have turned to operation strategies using less of a stockpile of inventory. They then require smaller shipments of parts shipped out more often than the bulk shipments of the past. Following their lead, many automotive manufacturers have adopted the system.

This also has an impact on the nature of the logistics strategy Fireside Tire uses based on the fact that they aren’t aftermarket parts manufacturer and distributor for the automotive industry. To deal with this change in trend in manufacturing processes, “many product suppliers to the automotive industry have selected nearby points for manufacturing and/or distribution facilities” (Gibson & Novack, 2013, p 524). Companies requiring fewer inventories often demand smaller shipments much more often. O’Reilly (2008) explains that smaller is better and that “while larger, vertically integrated factories could produce greater quantities, they also held greater inventories. A network of smaller, assimilated manufacturing facilities is better suited to feed and would drop parts and components as demand dictated.” To meet the needs of JIT production, manufacturers and suppliers have to readjust their distribution strategy and focus on how to save money and effort while still conducting shipments on much smaller scales at a faster rate.

Based on the available information and calculations, it is clear that Atlanta is not the most effective distribution hub for Fireside Tire. As previously stated Atlanta has a coordinate grid of 1,400 / 600. Through statistical analysis, this research determined that the Grid Center is at 15,333 / 638. Atlanta is fairly close to this optimal center location; yet, there is another location that actually is closer. In fact, Colombia is actually closest to the Grid Center, with a coordinate of 1600 / 650. As such, it is the recommendation of this research to move distribution center to Columbia, South Carolina. This is the most cost-effective location for Fireside Tire’s logistic strategy. The area shares similar environmental elements that help keep shipping more manageable in terms of cost year-round, based on the fact South Carolina has less harsh winters than regions further north. It is also much closer to port cities along the Atlantic coast, making it easier to transport international shipments. The region is relatively close to the I-95, a major highway dealing with shipping a majority of the truck freight going up and down the east coast (Lowcountry, 2008). South Carolina has put great resources and efforts into building a strong infrastructure for logistic transport (Hitt, Onge, & Newsome, 2012). In fact, just recently in 2008, South Carolina opened new ocean ports (Lowcountry, 2008). Moving the distribution center to Columbia, South Carolina, means that Fireside Tire can take advantage of this strong and continuously growing infrastructure.

Evaluating logistics illustrates that there are a number of benefits of moving the logistics hub for the southeastern region to South Carolina. Organizations in various industries have found great success in adjusting logistics strategy in order to strengthen the underlying foundation of the company as a whole. Here, the research suggests that “in addition to enhancing the efficiency and effectiveness of the logistics/supply chain operation, the redesign of a firm’s overall network can help to differentiate a firm in the marketplace” (Gibson & Novack, 2013, p 521). As such, redesigning the logistics network to incorporate a more efficient strategy would provide Fireside Tire Organization with a greater competitive edge based on reduced cost of operation.

South Carolina authorities are very proactive and progressive in regards to working with companies to strengthen the logistics industry in their state. Working with authorities can increase the competitiveness of Fireside Tires as it situates itself in a new location. Moreover, adjustments in the logistics strategy can help reduce cost of operations for the organization. When any organization uses a logistics strategy that is not the most effective, they are losing out by leaking funds that could be saved using a more efficient logistics strategy. Here, the research suggests that “a reevaluation of logistics network and the functioning of the overall supply chain can frequently help to uncover new sources of such savings” (Gibson & Novack, 2013, p 525). As such, it is clear that readjusting the logistics strategy with a move to Colombia, South Carolina would be Fireside’s best bet.


Gibson, Brian J. & Novack, Robert a. (2013). Cengage Learning.

Hitt, Bob, Onge, Bob, & Newsome, Jim. (2012). TDL Council. New Carolina: South Carolina’s Council on Competiveness. Web.

Lowcountry Council of Governments. (2008). Lowcountry Distribution / Logistics Center Cluster Study. Low Country. Web.

O’Reilly, Joseph. (2008). The evolution of inbound logistics — the Ford and Toyota legacy: Origin of the species. Inbound Logistics. Web.

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper

Expert paper writers are just a few clicks away

Place an order in 3 easy steps. Takes less than 5 mins.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
Open chat
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.