Posted: April 2nd, 2022
Considerations When Producing Video Content
Video production refers to the process of creating video content (Stokes, 2014). It happens in three phases: preparation period, production, and finessing step. The start-up stage handles planning for the actual filming, while the production stage involves the recording of the video content. Moreover, the after production stage deals with video editing. Electronic media captures video content that is then distributed using digital formats, such as Mp4 and JPEG. Creating authentic and compelling video content improves brand awareness.
There are various factors to consider when producing video content. The first one is the purpose of the video. It should be well planned and interesting to fulfill its goal (Haran, 2018). For example, marketing videos should be persuasive and genuine to create awareness. Second, determine the budget based on the content, goal, and target audience. Estimating the production cost helps to plan and allocate resources effectively to prevent underachieving. For example, educational videos should have informative, brief, and high quality content.
The third factor to consider is scripting to ensure that the video content is flawless and consistent. The script should focus on the objective of the video and the target audience (Harris, 2016). For example, a tutorial video should be simple, precise, and factual. Moreover, the video should use a conversational tone and avoid jargon. Lastly, it is essential to screen client testimonials when creating video content. For example, when producing marketing videos, screening helps to determine the most engaging testimonials.
Briefly, there are three stages for creating video content, i.e., the preparation phase, the creation stage, and the editing period. Electronic media records video content using digital format rather than film roll. When producing video content, one should consider different elements, such as the purpose of the video, the required budget, and the screening of client testimonials. However, the type of video determines the factors to take into account. For example, marketing videos should be engaging and persuasive, while tutorials should be informative and straightforward.
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