Posted: May 25th, 2022

Coke launches water conservation campaign

Coca Cola

Business Case study

Coca Cola Case Study

Coke is a brand name that has been known for decades in the United States, not to mention the rest of the world. Unfortunately, there has come a time when the brand is no longer at the top of the “sparkling” beverage industry. In the New York Times article, the history and future of Coke are discussed with detail, while also giving flashes of information into its shortcomings. One learns that the well-known company has been fraught with conflict, turnover, and an inability to produce innovative products. (Martin) This problem appears significantly evident throughout the article. Martin continues to talk about how far Coke has come, and yet how far it still has to go. The majority of the writing discusses the transitions around Coke’s chairman and chief executive Neville Isdell. With this, one man held the hopes of a significant boom in innovative non-carbonated drinks, and advertisement. Nonetheless one finds out towards the end of the article that the level of increase was not truly reached, probably due to the fact that Neville was seen as a man that made safe decisions instead of innovative, cutting edge ones. It is also evident in the article that there were large business acquisitions that Coke missed out, only to later see PepsiCo end up profiting from Coke officials fear of change and chance i.e. Gatorade & South Beach Beverage Company (Martin 1-4)

The history of Coke is a vast one that dates as far back as 1886. Two men, an Atlanta Pharmacist and a civil war veteran created coke as a tonic that was made to help aid people suffering from fatigue and headaches. In 1926, a foreign department was created to begin globalizing the Coke brand. The year 1981 marked a boom in profit share for Coke stockholders when value per share increased from an average of $35 to $2,209.72 during the time Goiuzueta was the chief executive. In 1990, the World of Coke Museum opened with an average of 750,000 visitors per year. (Martin 3) May 2007, Coke announced the purchase of the vitamin water company Glaceau for $4.1 billion. (Fisher) June 2007, Coke announces their funding project to conserve seven major rivers worldwide as well as revamp bottling techniques. (Coke launches water conservation campaign)

Coke continues to face the same problems that the company has been facing for over a decade; innovation, change and market share in the United States are lower than those of competitors. Martin exposes in his article that there were opportunities for Coke to buy and take over major businesses and brands that would have added to the Coke name, however because of fear of change and attempting to stay with sparkling beverages these missed opportunities became large market share for PepsiCo. Fisher, reports about the acquisition of Glaceau to attempt to increase market share in the bottled water market. However, Martin questions in his article if this is too little to late, with little insight as to whether or not this acquisition will have enough effect to reinstate the Coke brand name back into the hierarchy it had become accustomed with before PepsiCo out maneuvered it. Lastly, there were also the issues that had long since followed the brand that Martin, reports on his article that deal with consumer concerns regarding past business practices, tainted soda cans and prejudice against Coke employees.

If I were the CEO of Coke, there are quite a few things that I would change within the structure of the company, branding and techniques. The first thing that I would do is change the face of the company, now let me be clear in exactly what I mean by this statement. Martin reports that the average age of the directors is 68. This needs to change, in my opinion it would be difficult to have innovate thought and concept originating in a room full of individuals whom possibly cannot move past the old ways and concepts that have continued through Coke from its origination up until now. There also needs to be more diversity among the directors, which currently include one female and one African-American member (Martin 8) another important step is to allocate funds to research better sources of natural sweeteners that are easily renewable and better for the consumer, taking into account the desire by consumers for healthier and less sugary beverages. I would continue to find more efficient ways of bottling the product and put more effort into advertising and market research relating to teens and young adults. Martin reported in his article that teens and young adults make up the largest population of carbonated beverage drinkers. Therefore, there purchase power and choice for drinks cannot be ignored. I would create a panel of teens and young adults that can help to formulate fresh ideas and concepts for the brand. It would also be beneficial to launch initiatives that would continue to support and increase market share outside of the United States.

On the other hand, I agree with the water conservation initiative. It is imperative that these resources be secured. However, as mentioned above something needs to be done regarding the amount of sugar used in a simple liter if coke. (Coke launches water conservation campaign) discusses that it takes between 46 to 66 gallons of water just to produce enough sugar cane for 1 liter of product. Either the sugar content needs to be dropped significantly or new ways of growing the cane without depleting natural water resources need to be realized and initiated. Otherwise, this will lead to even bigger issues down the road, not just for Coke but also for the world globally in depleting such a resource. These are some of the main issues that would be attended to within the first 3 years. Lastly, I would create a campaign that would embrace new beginnings but give respect to the roots of this globally marketed Beverage Company.

Works Cited

Coke launches water conservation campaign. 05 June 2007. MSNBC.com. 05 June 2007 http://www.msnbc.msn.com/id/19045993/print/1/displaymode/1098/.

Fisher, Ken. Coke buys Glaceau for $4.1 billion. 25 May 2007. 05 June 2007 http://cnnmoney.printthis.clickability.com/pt/cpt?action=cpt&title=Coke+buys=Glaceau+for+%244.

Martin, Andrew. Coke Struggles to Keep Up With Nimble Rivals. 27 May 2007. 05 June 2007 http://www.nytimes.com/2007/05/27/business/yourmoney/27coke.html?ei=18b2d686c2a.

Coca Cola

---

Get Professional Assignment Help Cheaply

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

• Plagiarism free papers
• Timely delivery
• Any deadline
• Skilled, Experienced Native English Writers
• Subject-relevant academic writer
• Adherence to paper instructions
• Ability to tackle bulk assignments
• Reasonable prices
• 24/7 Customer Support
• Get superb grades consistently

 

Online Academic Help With Different Subjects

Literature

Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.

Finance

Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!

Psychology

While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.

Engineering

Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.

Nursing

In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.

Sociology

Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.

Business

We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!

Statistics

We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.

Law

Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

• When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
• We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

• The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
• We will have a different writer write the paper from scratch.
• Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

---